Imelda: Postpartum Recovery Kit
Package Design / Brand Identity / Research Intensive
Recognition: ArtCenter South & Hillside Gallery
A hypothetical women's hygiene brand to aid during the postpartum recovery process. With insight into the lack of medical attention to women in healthcare, Imelda’s goal is to empower women to educate themselves about the incredible strength of their bodies and value the journey of healing and recovery.
Research
In collaboration with a research class, I surveyed what the general population knows about women's health care, postpartum care, and the branding around it. This research project logged commentary, data comparison, and testimonies to collect information about women's healthcare and packaging design.
With the help of AB testing, constructive criticism led to improvement in Imelda’s developing package design, like overall messaging, iconography, and sustainability.